Any business, and especially online ones, should invest in a good SEO strategy not only to increase their sales but to boost their online presence as well. With more and more people doing their shopping online, it only makes sense that businesses turn to SEO to better manage their business.
Clever In Your Keywords
There is a shift in how keywords are used in SEO but they still play a crucial role. Without keywords, the target audience might have a hard time finding the right product or services that they are looking for. Say for example your business is about selling hand-made tote bags with a colorful design. The obvious keyword phrase you might use would be handmade colorful tote bags. But this is a common keyword phrase for that type of product that your competitors are also using. Google AdWords is a perfect place to start your keyword search but there are also other tools to help you determine the best keywords to use on your products.
Create Amazing Content
As any Social Media Advertising Agency would say, content is king. No matter how great your keyword is, it won’t be as effective if you have subpar content that won’t hold the interest of your audience. Content is not just a place to put in your keywords, it is also a tool that can help you convert your prospects. It’ll make your site more authentic to your customers, and is something they can share with their friends and family thus furthering your reach.
Use Social Media To Grow Your Audience
Social media is a fast-growing digital industry that’s full of opportunities for companies and brands. This is because a huge number of consumers are turning to social media sites not only to engage with their friends but with brands as well. Almost 80% of people turn to Facebook when they are looking for interesting content, which means a huge opportunity for brands to expand their reach, attract prospects, and build meaningful relationships with their already existing customers. But beyond that, social media is also a great way to inject a little personality in an otherwise unrelatable or distant brand.
On-page SEO
There are a bunch of reasons why on-page SEO is important to any business’s success which is why many experts and social media advertising agencies are recommending that businesses pay attention to on-page techniques. On-page SEO helps to make sites more user-friendly. It makes it easier for search engines to index the pages of the site and it will help increase a site’s search ranking. For those new to on-page SEO, here are a couple of steps involved in this strategy:
- Increasing load speed to reduce bounce rates
- Optimizing headings using keywords as well as relevant descriptions
- Linking site content with other internal links to help improve navigation and indexing
- Using meta-descriptions to improve page visibility on the search results page.
Use Reputation Management
There are very few mentions about reputation management in the SEO field but it is an important element that should never be discounted. Reputation management is about controlling what your audience sees when they search for your business online. It is about making sure that you put your best foot forward so that customers only see the best about you and your business. Here are some starting points to keep in mind when it comes to reputation management.
- Always be professional when you’re engaging with anyone online, customer, or otherwise.
- Regularly monitor online reviews about your business.
- In cases of a negative review, respond to them professionally, calmly, and most of all professionally.
