Digital Marketing for Small Business

Having a well-designed website is something every business owner should prioritize. The main reason is rather obvious – when people Google you, it is in your interest to create an image of a serious and professional business owner, and with a poorly designed website your reputation is at stake.

Bear in mind that standards change, boundaries are being pushed every day, and if you are to succeed you need to keep up with the demands of the market.

The following article will concentrate on the elements that your website will most certainly need nowadays for the sake of improving its overall performance. Not only that, some suggestions will also be mentioned connected to the manner in which your website should be designed.

In year the 2023, mobile web was no longer a novelty, it has become common sense that your website should be optimized for mobile devices. With such an element, your website will increase its responsiveness, which can only be a benefit.

Do not forget to make the navigation of the website user friendly for all the platforms, since people are usually put off by complexity.  In addition Google is on the look out for websites which are “mobile friendly”.

It is highly recommended that you take a look at what Google has to say on building and designing an optimized mobile website.

This is an improved version of the reviews of your services, provided by customers. Written reviews are very hard to collect, and are not as authentic as the recorded ones. In addition to authenticity and accessibility, video references will increase the conversion rate of your website.

It is a proven fact that people will stay longer on your website if there are videos on it, plus your website will be ranked higher in Google search results.

The combination of video testimonials is a winning formula for improving the success of your business website.

Avoid 3D shadow and 3D texture, a more flat design is actually preferable by the visitors. Sure, you can always brag about the complexity, but it will not do you any good if the visitors are driven away.

Choose a suitable homepage picture, and take some time to conduct a survey based on which you are going to make your choice. Make sure that the picture is aesthetically consistent with your website theme.

Don’t forget to add Alt tags and descriptions to all graphics that you insert in your website for added SEO value.

Do not forget to make it abundantly clear for your visitors how to take action – make a purchase or download certain content. Take a look at sites like Amazon, eBay, Skype etc. – these are good examples of a clear call to action.

With the availability of a blog, you have the opportunity to give sound suggestions to your consumers, provide them with relevant information concerning your services, and have some textual content which you can use for linking and inbound marketing. Furthermore, it is an efficient way to socialize with your visitors and convert them into customers.

It can turn out be an amazing design feature if you have numerous pictures of products on your website, like clothing and accessories. As far as other lines of work are concerned, such as services or technology, a catalog is a far better option for reaching your target audience.